i'm really happy about a Veeam Product which can help little-mid sized companies with a new "problem" they will probably have in the close feauture.
In the company were i'm working we are going to switch to SAP HANA. Theorically, it's a Linux Suse machine you can virtualize.
In the real world, it's really a big issue to do that. SAP says it can run in a shared environment, but in the real world you should have a dedicated vSphere (or other) cluster only for SAP. For example, they have not still certified vSphere 6...
This is why we have choosen to run SAP HANA in a dedicated, supported server. This allows us to be free to decide which version of the hypervisor we want to use
(thanks SAP!) but... we have worked since years in switching all of our backups from legacy solutions to Veeam... so we don't want to mantain a legacy bacup software and server and so on only to save HANA server.
I guess many companies in the future will see the same issue, so keep an eye on this use case, which is about a very critical and physical application.