We have a plugin for LabTech already, and in time I am sure that plugin will get an update for VAW 2.0.
For the deployment without LabTech there are 3 options:
1) The free version will not support mass configuration and management options. It is intended as a standalone solution
2) The paid versions can be deployed/ configured and so on through the Veeam Availability Console. This is a solution for Veeam Certified Service Providers and for companies with a certain amount of agents installed
3) If you cannot use VAC, then you will be able to use the API for mass deployment and configuration
For the future, there will be a #4 also, but you will have to pay attention to VeeamON that will happen soon to learn more about it