Welcome to the board Alex!
The auto deployment suggestions have been echoed elsewhere too. Don't forget tho that the target base for this app are single PCs and very small deployments. (At least for now.) Plus, with the exception of using Veeam repositories, VEB is a standalone product that is not tying into B&R. (But you, me, and every other end user is hoping otherwise.)
Check out this thread on suggestions being made for a central web console, similar to Enterprise Mansger. http://forums.veeam.com/veeam-endpoint-backup-f33/web-admin-console-t25465.html
Deployment I believe was one of the suggestions already, but take a look!