I don't have any experience with the said product. But I think there should be a list of commands, using which it's possible to freeze/unfreeze db. Then, it's just a matter of setting these command as pre-freeze/post-thaw scripts. This way the application will be quiesced in appropriate fashion prior to snapshot creation, and you will have an application consistent backup.
If it supports VSS, then, it makes sense to leverage Application Aware Image Processing